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"First, I do not sit down at my desk to put into verse something that is already clear in my mind. If it were clear in my mind, I should have no incentive or need to write about it. We do not write in order to be understood; we write in order to understand."
- Robert Cecil Day Lewis
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| | Managing Brand Equity:
Capitalizing on the Value of a Brand Name
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| | by David A. Aaker
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ZIN Product Number: 10002591
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| | | |  | | | Product Details
 Format: Textbook Hardcover, 299 pages
Publisher: Simon & Schuster
ISBN: 0029001013
Release Date: Jan 9, 1998
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| | | | | | Keywords
Brand name products, Valuation, United States, Management, Intangible property, Marketing, Business / Economics / Finance, Business & Economics, Marketing - General, Management - General, United States, Management, Valuation, Brand name products, Intangible property
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