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ZIN Product Number: 10002558
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| | | |  | | | Product Details
 Format: Hardcover, 512 pages
Publisher: Free Press, The
ISBN: 0028740483
Release Date: Jan 11, 1990
Average Reader Review:   (Based on 1 review.)
| |  | | | In Brief
This book examines "how Microsoft organizes, strategizes, develops products, and improves its organization." (Libr J) Index.
| | | | From The Publisher
Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the "Brain Trust" of talented employees and exceptional management; "bang for the buck" competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets. Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry - and stay there.
| | | | Annotation
Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Based on nearly two years of on-site observation at Microsoft headquarters, two eminent scientists now reveal many of Microsoft's innermost secrets. 10 line drawings.
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 | | | | | Number of Reviews: 1 Average Rating:
Well researched, but nothing exciting
-- Jason O., a software engineer from CA, February 13, 2002
Also Recommended: Hard drive Inside Intel
| |  | | | | Preface to the Paperback Edition | | | Preface | | | Introduction | 1 | | 1 | Organizing and Managing the Company: Find "Smart" People Who Know the Technology and the Business | 21 | | 2 | Managing Creative People and Technical Skills: Organize Small Teams of Overlapping Functional Specialists | 73 | | 3 | Competing with Products and Standards: Pioneer and Orchestrate Evolving Mass Markets | 127 | | 4 | Defining Products and Development Processes: Focus Creativity by Evolving Features and "Fixing" Resources | 187 | | 5 | Developing and Shipping Products: Do Everything in Parallel, with Frequent Synchronizations | 261 | | 6 | Building a Learning Organization: Improve Through Continuous Self-Critiquing, Feedback, and Sharing | 327 | | 7 | Attack the Future | 399 | | App. 1 | Microsoft Chronology | 451 | | App. 2 | Main Microsoft Desktop and Business Applications | 457 | | App. 3 | Microsoft Operating Systems | 461 | | App. 4 | Applications Division Employee Survey | 465 | | App. 5 | Selected Chronology of Microsoft Agreements for the Information Highway | 469 | | Interviews | 473 | | Notes | 477 | | Acknowledgments | 493 | | Index | 499 |
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| | | | | | Keywords
United States, Computer software industry, Microsoft Corporation, Computer software industry, United States, History Of Specific Companies, Executive Management, Computer Bks - General Information, Business & Economics, Corporate & Business History - General, Infrastructure, Computer Industry
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