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"A threat is basically a means for establishing a bargaining position by inducing fear in the subject. When a threat is used, it should always be implied that the subject himself is to blame by using words such as 'You leave me no other choice but to...'"
- CIA Manual
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| | The Complete Idiot's Guide to Marketing Basics
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| | by Sarah White
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ZIN Product Number: 10001678
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| | | |  | | | Product Details
 Format: Paperback, 428 pages
Publisher: Alpha Books
ISBN: 0028614909
Release Date: Jan 11, 1999
Average Reader Review:   (Based on 1 review.)
| |  | | | From The Publisher
How do I increase sales? How should I price this new product? Who will buy this service? Answers to these and many other questions can be found in this information-packed guide designed for the millions of business people confronted with marketing problems. This step-by-step guide walks readers through all the essentials of developing a successful marketing program. Featured are painless discussions on creating an advertising program, setting prices, managing distribution channels, and developing a product strategy. Sarah White is the author of Do It Yourself Advertising, Direct.
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 | | | | | Number of Reviews: 1 Average Rating:
Marketing made easy
-- John Harrison, a Marketing maniac...., June 26, 2002
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| | | | | | Keywords
Marketing, Business / Economics / Finance, Business & Economics, Marketing - General, Marketing
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