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"A newspaper consists of just the same number of words, whether there be any news in it or not."
- Henry Fielding
(1707 - 1754)
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ZIN Product Number: 10001677
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| | | |  | | | Product Details
 Format: Paperback, 307 pages
Publisher: Alpha Books
ISBN: 0028614895
Release Date: Jan 2, 1997
Average Reader Review:   (Based on 1 review.)
| |  | | | From The Publisher
Everyone has had dreams of inventing a new product or service that would make them loads of money. This one-of-a-kind book shows them how. From the first stages of the creative process through the production and marketing phases, this step-by-step guide offers concise instructions on turning an idea into a money-making success. Featured are tips on avoiding legal problems and advice on protecting that great idea from being pirated. Exercises for developing creativity and worksheets and checklists for filtering, researching, and test marketing new product concepts are included.
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 | | | | | Number of Reviews: 1 Average Rating:
Good for the Basics
-- Steve Cartozian, a new product consultant, November 7, 2000
| |  | | | Find similiar books in these subject areas:
All Topics > Business & Investing > General
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| | | | | | Keywords
New products, Commercial products, Management, Marketing, New Product Development, Business / Economics / Finance, Business & Economics, Development - Business Development, Marketing - General, Management - General, New products
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