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"Trying to determine what is going on in the world by reading newspapers is like trying to tell the time by watching the second hand of a clock."
- Ben Hecht
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| | Complete Idiot's Guide to Terrific Business Writing
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| | by Marcia Layton
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ZIN Product Number: 10001651
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| | | |  | | | Product Details
 Format: Paperback, 288 pages
Publisher: Alpha Books
ISBN: 0028610970
Release Date: Jan 8, 1998
| |  | | | From The Publisher
The Complete Idiot's Guide to Terrific Business Writing takes the fear out and puts the excitement back into writing effective and winning sales letters, proposals, press releases, and articles. Feel confident about successfully communicating your ideas. In this Complete Idiot's Guide, you get expert advice in an easy-to-understand format; down-to-earth strategies for becoming a better writer; tips, definitions, and warnings to help you along the way; sample letters, proposals, reports and more that show you exactly what to do.
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| | | |  | | | Accreditation
Marcia Layton Turner, president of Layton & Company, assists companies in start-up, growth and expansion. Through her business and marketing consulting firm, she works with clients worldwide, helping them find Internet solutions for many of their business practices. Marcia1s business success depends on being able to find quick and efficient results on the Internet to help her clients. Marcia is the author of The Complete Idiot's Guide to Terrific Business Writing and the co-author of The Complete Idiot's Guide to Starting Your Own Business. She has also contributed to features in such publications as Money Magazine, Smart Business, and American Express1 publication Your Company. Her Internet experience has also been demonstrated on Macmillan's Online Resource Center, which she supported with monthly business related articles and tips.
| |  | | | | Pt. 1 | How to Become a Better Writer | 1 | | Pt. 2 | Getting Started | 31 | | Pt. 3 | Standard Rules and Guidelines | 79 | | Pt. 4 | Presentation Basics | 101 | | Pt. 5 | Common Types of Documents and Letters | 123 | | App. A: Bibliography | 253 | | App. B: Words for the Wise | 255 | | Index | 259 |
| |  | | | Find similiar books in these subject areas:
All Topics > Business & Investing > Business Life > Communication > General
All Topics > Business & Investing > Business Life > Communication > Business Writing
All Topics > Business & Investing > General
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All Topics > Business & Investing > Reference > Writing
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| | | | | | Keywords
Business/Economics, Written Communication In Business, Business / Economics / Finance, Business & Economics, Business Writing, Business Communication - General, Education
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