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"The difference between the right word and the almost right word is the difference between lightning and a lightning bug."
- Mark Twain
(1835 - 1910)
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ZIN Product Number: 10001623
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| | | |  | | | Product Details
 Format: Paperback, 201 pages
Publisher: Peterson's
ISBN: 0028600142
Release Date: Jan 12, 1998
| |  | | | From The Publisher
If you want to succeed in business today, you'll have to write effective business letters- and this practical guide will show you how. Packed with all the very latest style and format guidelines, it gives you the grammar rules and attention-getting vocabulary words you need, plus sample letters that you can adapt to any business situation. You'll learn to write outstanding communications that promote your products, bring profits to your company- and advance your career!
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| | | |  | | | | Preface | | | Dedication | | | Pt. I | General Information | | | 1 | Parts, Placement, and Styles | 2 | | 2 | Hallmarks of an Effective Letter | 20 | | Pt. II | Practical Guide | | | 3 | Employment | 32 | | 4 | Credit and Collection | 57 | | 5 | Claims and Adjustments | 77 | | 6 | Sales and Promotions | 93 | | 7 | Inquiries, Requests, and Responses | 113 | | 8 | Orders and Acknowledgments | 127 | | 9 | Personal Business (or Goodwill) | 132 | | 10 | Etcetera | 147 | | Pt. III | Reference Section | | | 11 | Proofreading | 174 | | 12 | Punctuation | 176 | | 13 | Commonly Confused Words | 192 | | 14 | Commonly Misspelled Words | 197 | | 15 | Forms of Address | 199 | | About the Author | 202 |
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| | | | | | Keywords
Business writing, Written Communication In Business, Business / Economics / Finance, Business & Economics, Business Communication - General, Business writing
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