NOW Coral Calcium Plus contains an alkaline form of Calcium that can help to support a healthy serum pH. In addition, Coral Calcium contains a number of trace minerals that are important for bone health, as well as for optimal enzymatic activity. NOW...
* Please Note: Traditional Use information is provided as a courtesy only. Although we have done our best to review the validity of these uses and we continue to revise this information as new data emerges, the traditional uses indicated on this page for this product may be wrong. This information is based on Traditional and Folklore Medicine which uses natural materials to support health. This information has not been evaluated or approved by the FDA and is not necessarily based on scientific evidence from any source. These statements have not been evaluated by the Food and Drug Administration (FDA). These products are intended to support general well being and are not intended to treat, diagnose, mitigate, prevent, or cure any condition or disease. If conditions persist, please seek advice from your medical doctor.
NOW Coral Calcium Plus contains an alkaline form of Calcium that can help to support a healthy serum pH. In addition, Coral Calcium contains a number of trace minerals that are important for bone health, as well as for optimal enzymatic activity. NOW Coral Calcium is not harvested from living coral reefs or even from the ocean environment but from above-ground sources in Okinawa in an ecologically friendly manner. In this Coral Calcium Plus formula, Magnesium and Vitamin D have been added because of their essential role in bone metabolism.*
*This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.
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Directions
Serving Size: 2 Vcaps™
Servings Per Container: 50
Suggested Use: As a dietary supplement, take 2 Vcaps™ 1 to 2 times daily, preferably before meals with water.
Ingredients
Magnesium (from Magnesium Oxide, Citrate, and Aspartate) - 250 mg
Calcium (from Fossilized Coral Calcium) - 500 mg
Vitamin D (as Ergocalciferol - a vegetarian source) - 400 IU
Other Ingredients: Cellulose (capsule), Maltodextrin, mixed Tocopherols.
Vcaps® is a trademark of Capsugel.
Cautions
Please discard the inedible freshness packet enclosed.
Additional Information
In 1948, with the natural food and supplement industry in its infancy, an entrepreneur named Paul Richard bought Fearn-Soya Foods, a manufacturer of grain and legume-based products in the Chicago area, for $900. Thus began a six-decade legacy of supplying consumers nationwide with high-quality, affordable nutritional products.
Paul carefully nurtured his fledgling business until 1960, when his son, Elwood Richard, inherited part ownership in Fearn and became the company's president. Elwood adopted his father's ideals concerning health and well being, including his vision of making quality supplements and natural foods available to the public at prices they could afford. Elwood opened the first of many fruitful yield retail stores in the Chicago area devoted to natural products, and, as time passed, both Fearn-Soya and the company's retail chain grew and prospered under Elwood's leadership.
As the industry grew, Elwood was surprised to find Fearn products in a local supermarket sold at prices lower than his own store. He realized that he must change his business strategy to compete with the larger retail chains. Elwood vowed that high prices would never again drive customers from health food stores. It was time for a health food store committed to courteous service, in-depth knowledge of natural products and better nutritional value at affordable prices.
Elwood began manufacturing his own supplements to increase savings that he could then pass along to the consumer. These products were labeled under the NOW® brand, which stands for Natural, Organic and Wholesome; values that define the original vision of Paul Richard, and hold true to this day.
From these humble beginnings, NOW® has grown from a fledgling regional brand to a leader in the natural food and supplement industry with an inventory of over 1,800 products, including nutritional supplements, natural foods, supporting literature and retail supplies.
"It is our belief that natural products are better than their synthetic counterparts and produce better results in human nutrition. Therefore, wherever possible, we strive to produce products that contain natural ingredients with the belief that this is better for our customers....I assure you that our time-honored promise to you remains the same as it has been for over 40 years - to offer you unsurpassed quality at the best value."
These statements have not been evaluated by the Food and Drug Administration (FDA). Products are intended to support general well being and are not intended to treat, diagnose, mitigate, prevent, or cure any condition or disease. If conditions persist, please seek advice from your medical doctor. The essence of the current American rule on Traditional Uses is, as stated by FTC, "Claims based on historical or traditional use should be substantiated by confirming scientific evidence, or should be presented in such a way that consumers understand that the sole basis for the claim is a history of use of the product for a particular purpose."
