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Related Reading - As Voted by You!
Competitive Strategy and Leadership: A Guide to Superior Performance
Summary
Forgang (economics and business, Mount Saint Mary's College) presents a framework for the diagnosis and implementation of a firm's strategic plan. He presents a case study and exercises to help readers identify the mix of product features, service, and price through which a firm can gain a competitive advantage, and shows how to use this mix to transform operations, policies, and practices into a measurement system that monitors and communicates the firm's strategy.
Annotation © Book News, Inc., Portland, OR
Publisher's Notes
Competitive Strategy and Leadership focuses on the diagnosis and implementation of a firm's strategic plan. Through the Cycle of Success, superior performance results from the convergence of competitive strategy, the expectations of its targeted buyers, and the implementation of strategy-specific operating policies and practices. The Cycle of Success provides a means for a firm to develop management according to strategy. Through a case study and focused exercises, readers are lead to identify the specific weighted mix of product features, service, and price through which a firm seeks to gain a competitive advantage. The intended mix of product features, service, and price is extended to designing strategy-specific operations, policies, and practices, into a measurement system that monitors and communicates the firm's strategy, and to a model of strategic leadership. The sucessful reader of this book is able to help a firm craft its competitive strategy, contribute to building an effective management team, and help develop a coherent organization. Through the application of a strategy based-management theme, all operations and decisions are commonly guided. Superior performance, for the firm, the individual and for each co-worker, can be achieved through the alignment of all tasks and operations with the requisites of implementing the firms strategy.
Author Biography: William G. Forgang is professor of economics and business at Mount Saint Mary's College in Maryland.
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